Privacy Policy

Customer Privacy

Lincolnshire Radiators Direct are committed to protecting the privacy of its customers. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you to process your order and to provide you with the best possible service. We only send promotional email or mail to you with your prior consent and do not pass any of your information to third parties without first gaining your explicit consent.

We need to collect the following information from you in order to process your order and notify you of the status of your order.

• Your Name
• Company Name
• Address
• Email Address
• Credit or Debit card details

Payment details

We use Stripe to process our payments securely online, and therefore as a company we hold no records of your payment details. We will never collect sensitive information about you without your explicit consent, however additional information you may provide us with may be used to personalise your visits to our web site.

You can check the information that we hold about you by logging into our web site and using the contact us form on our “Contact Us” page, or emailing . If you find any inaccuracies we will delete or correct it promptly.

Security of personal information

When you enter credit card information on the Lincolnshire Radiators Direct website we use secure servers to ensure that all details are encrypted at your browser before they are sent to Stripe. We never store credit card details. The servers we use are physically secured in a dedicated data centre.

We may use technology to track the patterns of behaviour of visitors to our site. This can include using a “cookie” which would be stored on your browser. You can usually modify your browser to prevent this from happening. The information collected in this way can be used to identify you unless you modify your browser settings. If you have any questions/comments about privacy, you should log onto our website and use the contact us form on our “Contact Us” page or email us at

Data Protection

The Data Protection Act 2018 requires us to be open about our holding and use of personal data. It also entitles individuals to find out from us what personal data is held about them on computer, to have that information corrected or erased if it is inaccurate, and to claim compensation if they can prove they have suffered damage from an inaccuracy or breach of security. Lincolnshire Radiators Direct  are committed to upholding the eight Data Protection Principles of good information handling practice.

Your Choices and Control Over Your Data

At Lincolnshire Radiators Direct, we respect your right to control how your personal data is collected and used in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This section provides you with information about your options to manage, limit, or opt out of certain data collection and advertising practices.

Opt-Out of Personalized Advertising

What is Personalized Advertising?

Personalized advertising (also known as targeted or interest-based advertising) uses information collected across websites to make advertisements more relevant to you. This may include data about your browsing habits, searches, and interactions with our website.

How to Opt Out

You have several options to opt out of personalized advertising:

1. Microsoft Advertising Opt-Out

• Visit Microsoft’s opt-out page at: https://account.microsoft.com/privacy/ad-settings
• You can also visit: https://about.ads.microsoft.com/en/forms/opt-out-personalized-ads-sales-sharing
• These settings will apply to personalized ads from Microsoft across all websites where you see Microsoft ads

2. Industry-Wide Opt-Out Options

• Network Advertising Initiative (NAI): Visit http://www.networkadvertising.org/choices/ to opt out of interest-based advertising from NAI member companies
• Digital Advertising Alliance (DAA): Visit http://www.aboutads.info/choices/ to opt out from participating companies
• European Interactive Digital Advertising Alliance: Visit http://www.youronlinechoices.eu/ for EU users

3. Browser-Level Controls

• Cookie Banner Opt-out: You can choose Cookie Settings -> Reject All on the cookie banner displayed at the bottom of the page to opt-out of all Performance, Analytics and Advertising cookies.
• Do Not Track: You can enable “Do Not Track” in your browser settings. We honor Do Not Track signals and will not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place
• Cookie Management: Most web browsers allow you to control cookies through their settings. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. Please note that some features of our website may not function properly without cookies

4. Google Analytics Opt-Out

• To opt out of Google Analytics tracking, you can install the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

Access and Control

You have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of any inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal requirements)
• Portability: Request your data in a portable format
• Restriction: Request that we limit the processing of your data
• Objection: Object to certain types of processing, including direct marketing

To exercise any of these rights, please contact us using our Contact Us form.

Changes to Your Choices

You may change your privacy preferences at any time. Please note that:

• If you opt out of personalized advertising, you may still see generic advertisements
• Some opt-out mechanisms use cookies, so if you clear your cookies, you may need to opt out again
• Opt-out choices are browser and device specific